The Electrical Division is mainly involved in the marketing and trading of electrical contracting supplies and provides all types of electrical installation supplies to retailers, contractors, DIY enthusiasts and consultants throughout Peninsula and East Malaysia with a mission of a “One Stop Center”.

The electrical marketing arm offers customers quality product range selected from years of experience in the field and thus has a wide selection of products, technical advice and good networking with customers and suppliers. These quality elements transform the service offered from being a mere trading arm into a respectable “Synergistic Solutions Provider” in electrical contracting supplies.

With an enthusiasm to serve the customers better, the trading arm has agency rights to some of the top electrical brands. Working on a continuous improvement philosophy, the management expedites actions on keeping the products and brands up to date with customer requirements and explores new agency rights for the beneficial interest of the customer.